
E-commerce is unique in its capacity for cross-border commerce, borderless business, and, of course, international online retail.
You’re likely familiar with e-commerce and its workings, as countless stories on the internet detail how it has transformed lives. Technically, it offers a democratic approach to retail business.
Undoubtedly, you have numerous questions about starting a business: Where to invest? What countries offer the best product-market fit? How to attract non-local buyers? What’s most important? How to get listed? Who will be your first online buyer?
This ultimate guide provides an in-depth exploration of global e-commerce, offering insights on how to enter and expand within the market.
No need for sign-ups or subscription fees – it’s a free resource.
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First things first: What is global e-commerce?
It’s a retail business model enabling the sale of products and services worldwide. Having a virtual e-commerce store offers numerous benefits, outlined in these 7 straightforward points that could alter your destiny:
7 Benefits of International E-commerce:
- Unlimited buyer base
- Easy identification of product-market fit
- Elimination of bargaining
- Swift establishment of international presence
- Low entry risk
- Increased scalability potential
- Long-term business viability
Data: Insider Intelligence reports an overall 8.9% growth increase in global e-commerce sales in 2023.
You might ask: How large is the e-commerce market? A valid question indeed!
In 2023, the market’s total size reached $6.3 trillion, projected to grow at a rate of 4.6% in the coming years. In 2024, an estimated 21.2% of total retail sales will be attributed to e-commerce, signaling an opportune moment to venture into this sector.
For instance, ShipBob CMO, Casey Armstrong, highlights the accelerated e-commerce growth rates in international markets outside the United States and Canada. Their intention to open fulfillment centers globally, including one in Australia, underscores the potential for explosive growth in your own e-commerce retail venture.
If you’re already operating an online store, this information is essential for maximizing revenue.
- China leads with annual online sales surpassing $3 trillion and continues to expand rapidly.
- The United Kingdom accounts for 4.8% of overall retail e-commerce sales, totaling $143.8 billion in 2023.
- Both Japan and South Korea capture 2.5% of total retail online sales.
- Singapore ranks among the top 5 fastest-growing e-commerce markets globally, with an annual sales growth rate of 25.5%.
- India and the Philippines stand out in Southeast Asia with online sales growth rates of 22.3% and 24.1%, respectively.
In the next post, practical steps to open an e-commerce store will be outlined. To receive a free template, share and comment “Challenge” in the comments section.